Why Your Search Ad May or May Not Show on Google in Delhi
If you’re running Google Ads in Delhi, India, and your ad isn’t showing up for your target keywords, you’re not alone. Several key factors determine whether a search ad appears in the results for a query. Here’s a quick breakdown:
1. Ad Rank
Google uses a metric called Ad Rank to decide whether and where your ad appears. It’s calculated using:
Your bid (how much you’re willing to pay)
Quality Score (based on ad relevance, click-through rate, and landing page experience)
Expected impact of ad extensions
2. Targeting Settings
Your ad will only show if your location targeting includes Delhi and matches the user’s location or interest. Make sure:
Delhi is selected in your campaign settings
You’re not accidentally excluding the area
3. Keyword Relevance
If your keywords don’t closely match the user’s query, your ad might not show. Use tools like Google Keyword Planner to find high-volume, location-specific keywords.
4. Budget Limits
A limited daily budget can cause your ads to stop showing, especially during high-competition hours in Delhi.
5. Ad Schedule
If your ads are scheduled to run only at certain times, they won’t show outside of those hours—even if the search matches your keyword.
Tip for Delhi Advertisers:
Use location-specific keywords like “best digital marketing agency in Delhi” or “buy laptops in Delhi” to increase visibility for local searches.
Want help setting up high-performing search ads in Delhi? Contact us today!